Senior Google Ads Partner
First month 50% off — the Onboarding Sprint ↓

Google will happily scale your worst leads.

It just needs someone to tell it what a good one looks like.

That's the job. I wire your Google Ads to real revenue, not form fills. Then we scale what actually closes.

Book a call 30 min · free account audit included
The problem

Most accounts have two problems: what Google learns from, and how the account is run.

01

Google doesn't know what a good lead is

Your tracking counts every form fill as a win. Including the ones your sales team can never reach or close. So Google keeps finding more of the same. You end up paying for leads that were never going to become customers.

02

The report says everything is fine

CPA is down, conversions are up. But your sales team isn't seeing better leads, and revenue isn't moving. That's what happens when the metric being optimized isn't connected to money.

03

The day-to-day work isn't tight either

Campaign structures that fragment your data, search terms full of waste nobody excludes, a bid strategy picked once and never questioned. The craft matters, and on most accounts it's been on autopilot for months.

04

Nobody senior looks at your account

The agency put their best guy on the sales call and a junior on the actual work. Accounts rarely fail because of one big mistake. They lose ground quietly, through small things nobody catches.

The 9 levers

Google Ads is 9 levers.
Most agencies touch 4, and rarely go deep on those.

Conversion trackingusually not touched at all
Offer strengthusually not touched at all
Landing pagesusually not touched at all
Unit economicsusually not touched at all
Goals & KPIsusually not touched at all

The typical account I audit looks the same: a structure set up once and never revisited, ads that haven't changed in months, bidding left to run on autopilot. That's the 4 levers, done on the surface. The other 5 never get looked at, and that's usually where the account is actually losing.

I work on all 9, and I go deep on all 9. Accounts are won in the depth, not in the checklist.

Get your free audit I'll tell you which levers your account is missing
How I work

You get me. Not a junior. Me.

→The person on the call is the person in your account

Every week, for as long as we work together. No handoff, no account manager in the middle, no "let me check with the team."

→My AI does the watching, I do the thinking

Over the years I built my own monitoring system. I call it Argus, after the watchman with a hundred eyes. It checks every account daily: unusual spend, CPA drift, wasted queries, broken tracking. Every morning it tells me what needs attention. The system identifies things. What to do about them is my call.

→First thing I build: the revenue pipe

Before touching campaigns, I connect what actually makes you money — closed deals, real orders, whatever it is in your business — to Google's bidding. Everything else comes after. Doing it in the other order is how you end up scaling the wrong thing.

argus · daily brief · all accounts · 06:00
06:00running daily checks on 5 accounts… 06:01✓ spend pacing — all accounts on target 06:01✓ conversion tracking — firing correctly 06:02▲ acct 03 — CPA +18% vs 7-day — flagged 06:02✗ acct 02 — 41 wasted queries — negatives drafted 06:03✓ offline conversions — 12 uploaded overnight 06:03▲ acct 05 — budget-limited on best campaign 06:04argus → brief sent — 2 items to review 06:04> human takes it from here
Who's behind this
Clément Jacobs
Ad spend managed & advised$200M+
Juniors on your account0
Clément Jacobs

I've managed and advised over $200M in Google Ads spend, mostly in industries where a lead is worth nothing until a lot happens after the click. Healthcare, home services, ecommerce, B2B.

With me, the fundamentals are non-negotiable. Clean structure, search terms reviewed every week, negatives kept sharp, budgets where they belong, ads that actually get tested. None of it is glamorous. All of it is what most accounts quietly stop getting after month three.

Then comes the layer where accounts are really won: offline conversions, revenue-based bidding, call tracking that knows the difference between a 9-minute admission call and a wrong number. The data your account learns from decides everything else.

The difference

Agency vs. me

Typical agencyJacobs Ads
Who's in your accountA juniorMe
What gets optimizedForm fillsRevenue
Levers workedThe 4 easy onesAll 9
MonitoringOnce a week, maybeEvery day, automated + my eyes
Contract3–6 month minimums30 days notice
Clients per person30 to 60A handful
You talk toAn account managerThe guy doing the work
What people say

Don't take my word for it

Clément combines deep technical knowledge with a strategic mindset, focusing on what truly moves the needle. Clément doesn't just manage campaigns — he drives measurable growth by lowering acquisition costs and boosting sales. He was one of the most respected consultants on our team, known for his strong work ethic, sharp analysis, and positive attitude. If you're looking for a reliable, data-driven expert who treats your business like his own, Clément is the right choice.

Jules H.

Clément is a fantastic Google Ads specialist. His communication was clear and reliable, he consistently met deadlines, and his strategic insights had a positive impact on our campaign performance. We were especially impressed by his ability to find optimisation opportunities and drive results. It was a real pleasure working with Clément, and we highly recommend his services. We definitely plan to collaborate with him again in the future.

Cristiano W.
Book a call 30 min · free audit · concrete action points
Pricing

Pricing that scales with you.
Not against you.

What would it cost you?
Full transparency · no email required
Your monthly ad spend
$5k
Your monthly fee
$1,500
Effective rate
monthly minimum applies
Your first month (onboarding sprint)
$2,625 · 50% off
Month 1 · 50% off
Half price, whatever your tier

The Onboarding Sprint: full audit, tracking rebuild, restructure plan. You see exactly how I work before it costs you full price.

From $1.5kper month · a degressive % of your ad spend
First $25k of monthly spend12%
$25k to $75k9%
$75k to $150k7%
$150k to $300k5%
Above $300kCustom
Monthly minimum$1.5k
Blended tiers, like tax brackets. Your fee never jumps.
  • No minimum ad spend. Small accounts are welcome when there's room to grow. The % is degressive, so my fee only grows when scaling actually works.
  • My incentive is your growth. If I can't scale you profitably, my fee stays small. And you can leave with 30 days notice, so pushing spend for nothing costs me the client.
  • No long-term contract. Just 30 days notice. If I need a lock-in to keep you, I'm not doing my job.
Start with the half-price month full audit · tracking rebuild · 30 days notice after that
FAQ

Fair questions

Is the audit really free?

Yes. Before we talk, I go through your account and bring concrete action points to the call. They're yours to keep either way: implement them yourself, hand them to your agency, or have me do it. No strings, no pressure. That's how I'd want to be sold to.

What does the monthly fee cover?

Everything in the 9 levers: strategy, campaign management, tracking and conversion work, search term cleanup, landing page and creative direction, and direct access to me. One fee, no add-ons, no upsells.

Is ad spend included in the fee?

No. You pay Google directly, from your own account, which you own along with all its data. My fee only covers my work. If we stop working together, everything stays yours.

Who is this actually for?

Businesses where the click is only the beginning: the lead has to call, book, qualify or buy before it's worth anything. Owners who want a senior operator on the account, not a monthly deck. If you're looking for the cheapest way to have campaigns managed, I'm not it.

Is there a minimum ad spend?

No. Small accounts are welcome if there's room to grow. That's literally how my pricing works: I earn the growth I create, not a big retainer on day one.

What does the AI actually do?

It watches. Anomalies, wasted queries, tracking breaks, budget pacing. It briefs me every morning. It doesn't set strategy and it doesn't touch bids on its own. That part stays human.

When do I see results?

Lead quality usually improves within the first 30 days, once the tracking is fixed and the obvious waste is cut. The bigger shift, the algorithm relearning on better data, takes 60 to 90 days. If someone promises results in a week, they're optimizing the dashboard, not the business.

If the audit gives me the action points, why not just do it myself?

You can, genuinely. Some people do, and that's fine. The difference isn't secret knowledge, it's the daily attention and the thousand small calls that come from years of doing this. If you have the time and the reps, go for it. Most owners' time is worth more somewhere else.

Why no long-term contract?

Because I shouldn't need one. 30 days notice and you're out. My clients stay because leaving would cost them money, not because a PDF says they can't.

There's a version of your account that makes more money.
Let's go find it.

30 minutes. I audit your account before the call and bring concrete action points. They're yours to keep, whether we work together or not.

Book a call